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by Bryony Thomas : Watertight Marketing: Delivering Long-Term Sales Results

ISBN : #1908746343 | Date : 2013-01-31

Description :

PDF-5d6c7 | Most businesses are. they’ve got serious profit leaks. so when they run their marketing taps, revenue simply pours out of a leaky Bucket.Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense.Following the process laid o… Watertight Marketing: Delivering Long-Term Sales Results


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The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy” PDF




by Angela Eva Alunni : The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”

ISBN : # | Date : 2015-06-11

Description :

PDF-c8455 | Research Paper (postgraduate) from the year 2014 in the subject Business economics – Marketing, Corporate Communication, CRM, Market Research, Social Media, , language: English, abstract: Luxury represents a product category that seemingly was able to weather the storm of financial and economic crisis hitting global markets in 2008 better than could be expected. In this scientific essay, the autho… The Effects of the Economic Crisis on the Luxury Brand Market: Marketing Strategies for Luxury Goods “Made in Italy”


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by Douglas : Global Marketing Strategy: Instructor’s Manual

ISBN : #0070134480 | Date : 1995-02-01

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PDF-7e411 | Intended for those taking an advanced course in international marketing, this book deals with issues facing today’s global marketing managers. It aims to provide readers with the competitive orientation and strategies necessary for initial market entry, market expansion and global rationalization. The text is supported by numerous real-company examples, as well as six in-depth cases that consider … Global Marketing Strategy: Instructor’s Manual


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Global Marketing Strategy: Instructor’s Manual by by Douglas

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by Jeff Williams : Lessons from the Coalface

ISBN : #0993476201 | Date : 2015-11-01

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PDF-c7a9d | … Lessons from the Coalface


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Lessons from the Coalface by by Jeff Williams

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by Gregory Scott Youngblood : System, Not Circumstance: Building a Repeatable Core Competence for Great Products

ISBN : #143921672X | Date : 2009-09-12

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PDF-e5feb | Product Marketing Book… System, Not Circumstance: Building a Repeatable Core Competence for Great Products


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System, Not Circumstance: Building a Repeatable Core Competence for Great Products by by Gregory Scott Youngblood

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by BusinessNews Publishing : Summary: Beyond Booked Solid: Review and Analysis of Port’s Book

ISBN : # | Date : 2013-02-15

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PDF-adebd | The must-read summary of Michael Port’s book: “Beyond Booked Solid: Your Business, Your Life, Your Way – It’s All Inside”. This complete summary of the ideas from Michael Port’s book “Beyond Booked Solid” shows that you have to reach the stage where you are “booked solid” – where you’re getting as much work as you can handle by yourself. Once you reach that stage, a new challenge arises. … Summary: Beyond Booked Solid: Review and Analysis of Port’s Book


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European Retail Research: 2008 | Volume 22 PDF




: European Retail Research: 2008 | Volume 22

ISBN : #3834910848 | Date : 2008-10-28

Description :

PDF-8d3bc | The aim of European Retail Research is to publish interesting manuscripts of high quality and innovativeness with a focus on retail researchers, retail lecturers, retail students and retail executives. As it has always been, retail executives are part of the target group and the knowledge transfer between retail research and retail management remains a part of the publication’s concept. European R… European Retail Research: 2008 | Volume 22


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by Marcel Cote : By Way of Advice: Growth Strategies for the Market Driven World

ISBN : #0889624933 | Date : 1991-06

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The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level PDF




by Colin Shaw : The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level

ISBN : #1137534281 | Date : 2016-10-01

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PDF-2f58d | Building on the work of Daniel Kahneman (Thinking Fast and Slow), Dan Ariely (Predictably Irrational), Shaw and Hamilton provide a new understanding of how people behave, explain what it means for organizations who really want to understand their customers, and show you what to do to create exceptional customer experiences…. The Intuitive Customer: 7 Imperatives For Moving Your Customer Experience to the Next Level


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by Eric Alagan : Increase F&B Sales: Secrets to Boost Profits (Micro Mouse Business)

ISBN : # | Date : 2011-12-01

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PDF-220b9 | Increase F&B Sales is not a cookbook – it’s a book for managers and owners of F&B outlets. Escalating costs cut into profits. This leads some F&B operators to raise prices, reduce portions, drop quality or resort to a combination of all three. A more effective and sustainable strategy to drive bottom line is to exploit the sometimes overlooked potential within their organisations – the waits… Increase F&B Sales: Secrets to Boost Profits (Micro Mouse Business)


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